Best Buy? Why?
Wednesday, May 30, 2007
I went to Best Buy the other day, and let me preface this post with saying that I love Best Buy.
So I was shopping for DVDs for my daughter, and I had a $10 Reward Zone card and a 10% off any DVDs coupon. So I found a copy of Annie for $9.99, and a copy of Stuart Little for $12.99. I thought those were reasonable prices, so I grabbed em and headed to the register. I figured I'd be looking at about a $10 total bill at the end.
After taking the 10% off, and then taking the $10 off, the cashier told me my total was $1.68. Stunned, but not willing to argue a lower price, I paid her and left the store.
Looking at my receipt, Annie was $5.99, Stuart Little was $6.99.
Here's the reason for my post: WHY are they marked with prices HIGHER than they are selling them for? There were no other tags around them. Those were the prices.
How many people pick up a movie, decide that the price is too high, and put it back? I know I do that every time I see one for $20. But now, I have to ask myself (and probably one of the floor clerks), is this really $20, or is it actually $5.99?
Best Buy could probably increase their quarterly earnings by a percentage or two if their movies were marked with the more appealing, lower price.
/soapbox
So I was shopping for DVDs for my daughter, and I had a $10 Reward Zone card and a 10% off any DVDs coupon. So I found a copy of Annie for $9.99, and a copy of Stuart Little for $12.99. I thought those were reasonable prices, so I grabbed em and headed to the register. I figured I'd be looking at about a $10 total bill at the end.
After taking the 10% off, and then taking the $10 off, the cashier told me my total was $1.68. Stunned, but not willing to argue a lower price, I paid her and left the store.
Looking at my receipt, Annie was $5.99, Stuart Little was $6.99.
Here's the reason for my post: WHY are they marked with prices HIGHER than they are selling them for? There were no other tags around them. Those were the prices.
How many people pick up a movie, decide that the price is too high, and put it back? I know I do that every time I see one for $20. But now, I have to ask myself (and probably one of the floor clerks), is this really $20, or is it actually $5.99?
Best Buy could probably increase their quarterly earnings by a percentage or two if their movies were marked with the more appealing, lower price.
/soapbox
Labels: Best Buy
1 Comments:
While I fully agree with you that things should be marked with their actual prices, on a somewhat-related note, I sure wish every store would install those price scanners. It is insanely convenient when you want to make sure that the price is right, or that you grabbed the right size to match up with the displayed ad, etc.
commented by 
dan, 4:15 PM
dan, 4:15 PM
Jeff Blankenburg is a Developer Evangelist for the Microsoft Corporation. I have a passion for user interface technologies, including CSS, 